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Many speakers talk about customizing as a way to increase the value of a program and to ensure the program is on target. Wayne doesn’t just talk about customization; he goes far beyond typical speakers.
Click below to see and hear Wayne on Preparation for a Meeting.
At Outlaw Group, we go beyond typical customization to dramatically increase the program's value and impact. The meeting will be not only matched to the attendee's needs, but also exceed the objective and ROI you and your management set. Our goal is to deliver unparalleled value to your attendees, reduce your stress so you can relax and "make you a hero" for hiring Wayne.
Here are a few comments by meeting planners on our value and customizing to show you how we can perform for you.
"I want to thank you for joining our five Regional Dealer Meetings as our “featured speaker.” These meetings are important to our Independent Dealers, and I must say that you were the hit of the show! Again, thank you for spending time with our Dealers. Your preparation prior to the meetings was evident in that your message was aimed at their specific problems and not just another “generic” presentation given by a consultant. Your humorous, yet informative style, worked perfectly to deliver a powerful message in a way that kept their attention and encouraged questions and positive comments.”
Gary R. Barth
Vice President and General Manager
Imaging Systems Group
Canon, U.S.A.
Click below to see and hear Wayne on Customization for Meeting.
“Thank you for speaking and being an integral part of our Screenmobile Franchise Convention in San Antonio, Texas. WOW!! You did an extraordinary amount of homework to tailor your presentation to our business. You had insights and knowledge that clearly came from hard due diligence and deep penetration of what we are about and what we are trying to accomplish. You never wavered from your initial promise of making it a “Win-Win” experience for all involved, and it truly was an all around 5-Star piece of work.”
“Wayne, we would recommend you to others in a heartbeat! We’re looking forward to hearing from you again next year with another “Win-Win” presentation. Again, thanks for helping make this year’s convention our best yet!”
Jeff Smith
Events Manager
The Screenmobile Corporation
As a busy meeting planner, you want to be sure all programs are on target. But, you may not have time to assist each speaker in preparing. To make the process hassle free, we have systemized preparation so we get the information and insight needed with little effort from you. Because we get input from potential attendees, they feel more valued. In fact, some meeting planners tell us our pre-program preparation has helped boost their registration and attendance—simply because attendees feel they will get a return on their investment for their time and dollars.
Click HERE to book Wayne
CLARIFY OBJECTIVES
We begin our customization process by ensuring your objectives and our capabilities match before accepting an assignment. Wayne is very careful to collaborate with the client to clarify objectives and verify that he will exceed expectations and provide a high ROI.
To avoid problems and to be sure needs are met for key individuals, we identify potential situations, obstacles and challenges that must be addressed. If there are any specific industry issues that need to be addressed or evaluated, any problems from past meetings that must be avoided, any individual support that is required—all these must be considered. Getting initial input from a few key people ensures the program will be on target.
To be sure the program hits the target, these specific steps are taken:
DEFINITION OF OBJECTIVE AND VALUE
Define the specific objectives or outcomes for attendees.
Define the benefits if these objectives are achieved.
Establish the value of the benefits.
Determine the return (financial and otherwise) of the benefits
BACKGROUND RESEARCH
Identify current industry issues and challenges.
Review industry publications for trends and late breaking news.
Review related trade magazines for information published on the program topic.
Identify any speakers who spoke to the group on this topic in the past and obtain an overview of the reaction.
PRE-PROGRAM INTERVIEWS
Determine the opinion leaders and most knowledgeable of the group on the subject, and ensure they are included.
Conduct telephone interviews with the opinion leaders
PRE-PROGRAM QUESTIONNAIRE
Use a pre-program questionnaire to recollect information and verify information the easiest way possible.
The meeting planner can complete the document and send prepared material, or just chat with Wayne to give him the information.
The audience demographics, such as age, education and diversity.
The audience’s degree of openness, level of communication and sense of humor.
The level and type of humor that received the best and worst results.
PRE-PROGRAM ONLINE SURVEY
We prepare a pre-program online survey based on the objectives agreed to at the time the program was booked and what has been learned in the interviews and questionnaire. It is forwarded to the client or meeting planner for approval and a link for distribution.
Click below for Samples of Surveys
Sales
Sales Management
Service
Staffing
The online survey link can be distributed through your normal pre-meeting communication, or e-mailed. The normal return response for a large group is approximately 5-10%, but for a small or targeted group it is much higher. If it is a corporate meeting, the return is dramatically higher. This sampling reveals great insight into the attendees’ needs, develops creditability, and creates an instant connection.
The survey responses are tabulated and summarized. Then the results of the survey are sent to you. We will review them with the meeting planner or client during our final preparation to see if any revisions in objectives, style, or content need to be made.
Information from the survey is useful for more than just finalizing the program. For example, being able to report specific problems that attendees are having in generating job candidates, the most successful methods being used to get candidates, and even what is perceived as the most valuable employee benefits, will not only add value, but also create creditability for the program. It also provides significant value as insight on the attendees for the meeting planner and his or her management. The survey results can also help clarify the state of various industries and specific problems that are on the minds of the members of the industry.
If necessary, draft copies of any exercises, skill practices, and participant materials are forwarded for review and approval by the meeting planner. That way you can be assured that everything will reflect positively on you as the meeting planner.
“Wayne Outlaw attended Gibraltar Industries’ first-ever National Sales Meeting and had Wayne, as our featured speaker for more than 160 sales force attendees and corporate executives. During a morning presentation, lasting for more than 2 hours, Wayne offered Gibraltar a customized presentation. He highlighted topics, which included sales tactics, customer evaluative approaches, and sales communication strategies. He was able to target our audience due in large part to his preliminary legwork derived from the questionnaire findings.”
“Throughout the course of the program, Wayne engaged in constructive dialogue between himself and our sales team. He was able to capture his audience through the use of demonstrations and well planned activities, which related to his overall sales message. His superior analytical assessment of our field and sales force allowed him to capture our audience’s attention and persuade them to recognize the value of his time-tested sales strategies. Wayne left our audience yearning for more. I cannot mention how many comments were made after the presentation as to how much our employees wished Wayne could have continued his program into the afternoon sessions.”
“I would recommend Wayne’s program for any group or organization. His refreshing approach and presentation proved to be both valuable and education.”
Peter Ciotta
Corporate Director of Communications
Gibraltar Industries, Inc.
Wayne provides depth of content and a great presentation.
Click below to see and hear Wayne on Presentation and Content.
ARTICLES
To create interest in the program and provide greater attendee value, three articles will be provided for publication in the client's magazine or newsletter.
One article is provided when the program is booked to announce the session.
A second article is provided for publication just prior to the meeting or in the materials given out at the meeting.
A third article is provided after the convention and incorporates meeting highlights and reminds the attendees of the meeting's value.
These articles, adapted from Wayne’s syndicated columns, are designed to be published at the key times to promote the program, inform about the program topic, and encourage the attendees to take action in registering.
PROGRAM EVALUATION
At the conclusion of the session, we ask participants to complete a program rating sheet designed to be much more useful than typical rating sheets. To motivate the participants to complete and turn in the rating sheet, Wayne provides a copy of his book, SMART STAFFING: How to Hire, Reward and Keep Top Employees for Your Growing Company, or an audio-album that the meeting planner can give away. The evaluation sheet asks questions such as:
What did you find most valuable?
What will you start doing differently or change as a result of the program?
How do you plan to use what you learned or discovered?
What is the benefit of what you learned and the changes you will make?
When you apply what you learned and discovered, what do you see as the return for the time you spent in terms of saved hours, increased results, improved sales, increased profits, etc, for the next year? In the future?
What do you wish there had been more time for?
What would you recommend for future programs?
The evaluation sheets are tabulated by our staff and a summary is returned, so the client can see the audience's reaction and, most importantly, gather ideas for improving the next meeting and future sessions. This information helps identify the perception of value of the program.
POST PROGRAM SUPPORT
We don’t think that the value of a meeting should end at the close of the meeting. To assist the attendees, many times we can post tools and other customized materials on a private page on Outlaw Group's web-site.
www.OutlawGroup.com/screenmobile.htm
Our support does not stop after the program!
WE GUARANTEE YOUR SATISFACTION!
Click below to see and hear Wayne on Meeting Guarantee.
We at Outlaw Group take pride in customizing our programs to produce the greatest, positive impact. Not only can we help you select the best program, but we can also help ensure it will provide great ROI for your time and money.
Click HERE to review Wayne's programs, select the one that fits your needs
Click HERE to give us information and let Wayne begin customizing a program for your next meeting.
We do the work to ensure a great presentation
that provides superior value with high ROI!
Click HERE to give us information on your next Program
Call 800.347.9361 or email us at wayne@outlawgroup.com and leave the work to us.
TAILORED PROGRAMS
If one of our existing programs doesn't create the exact fit, Wayne can tailor a program just for you. By combining elements of existing programs and doing research to create new segments for you, Wayne can address even the toughest challenges. Give us a call at 800.347.9361 to talk about your unique program needs and your desire to deliver a program to catapult your organization to greater success.
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