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Staffing… Join The Ranks Of Success
If The Military Can Do It, You Can Too

Every organization in America is having a difficult time finding people. Our military services are no exception. The press has chronicled their saga of attempting to meet their recruitment quotas over the last several years.

This year, for the first time since 1997, all four military branches expect to meet their annual recruitment quotas. The Air Force said they would meet their target of 34,000 recruits, while the Army announced they would make their goal of 80,000 enlistees. This is a reversal of a nearly 7,000 recruit deficiency last year.

It has traditionally been difficult to recruit for the military, and yet in a period of record setting economy, high college attendance, and a generation less familiar with military lifestyle, they have met the challenge. Other organizations could look at what they have done and learn from it. According to USA Today on July 31, "The Air Force, Navy, and Army have pumped unprecedented resources into filling their ranks." Here are a few things they have done.

  • The Army increased its number of recruiters 45 percent in the past six years.
  • Advertising went from $34 million in 1993 to $113 million in 1999 (which ends on September 30, 2000).
  • Enlistment bonuses have dramatically increased from $59 million in 1998 to $105 million in 1999.
  • All four military branches have bolstered on-line recruiting efforts, which paid huge dividends.
  • A balanced approach using a large variety of avenues is being used. (Recently, I saw an advertisement in a movie theater and the same week saw that the Army was sponsoring a section of monster.com)

The military has taken an approach of using all avenues to get the attention and convince individuals to sign up. They have changed their outlook and are including innovative hiring practices. According to Major General Evan Gaddis, head of Army Recruitment Command at Ft. Knox in Kentucky, "This is a synergistic effect of many programs and business practices." They are approaching the acquisition of human capital just as other innovative organizations are doing to ensure ample staff to get and serve customers.

Many companies take a short-term approach and look at recruiting as simply grabbing a warm body to fill a slot and hoping the employee works out. There are lots of problems, stress, time lost, and money lost, when organizations use ineffective methods and do not incorporate staffing into their strategic plan. According to the same USA Today article, "Some recruiting experts say the military deserves credit for turning around their short- term hiring practices." They are looking at staffing as an on-going, long-term objective, not a short-term solution to an immediate crisis. Hats off to those in the military who have taken the initiative and achieved success.

How does today's recruiting stack up to other organizations, to your past methods, or even the Army? If you and your organization are not innovative, consistent recruiters, it will suffer because of lack of staff. The pressure to find, attract, and hire the best candidates exists in almost all fields and, based on current Bureau of Labor estimates, will continue for years to come.

Take a long-term, strategic approach to staffing. It will pay dividends and provide your organization with a competitive advantage. Are you prepared to address this challenge? To find out, complete the survey at http://outlawgroup.com/freetips.htm. We will tabulate the results and report the summary in a future e-news edition.



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